MCD SPICESURANCE | Shane Shaji | AD

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McDonald's announced their new Spicy McNuggets and Mighty Hot Sauce to the entire nation. But we encountered a problem - spice level differs from person to person.

So, we introduced a very detailed insurance plan for their tastebuds - Spicesurance. Just in case our McNuggets are too fiery.

VERY detailed.

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If you're more of a reader, here's the 60-page fine print to read at your own leisure.

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...nevermind. The script was too fire.

This was the best part.

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Spicesurance

Role: Art Director

Copy: Alicia D'Agostino

Directors: Vincent Patton & Ananta Prayitno

Check out my other projects - CHKN Drop, MCD Happy Meal 40th, MTN ZION, Spicesurance, Pringles, Bubble Tea House