There is a chicken war going on where quick-serve restaurants are going head to head with their Crispy Chicken Sandwiches and McDonald's decided to step in the ring by making their own.
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But when you're late to the game, you have to earn the hype. So, we took a page from streetwear and dropped the most sought-after hoodie in the chicken game by collaborating with the most sought-after producer, Tay Keith.
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Pringles was engineered to be a better chip.
But why compete against other chips when you can take on the real thing?